Data protection

Privacy Policy

1) Introduction and contact details of the responsible party

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data is any data that can be used to personally identify you.

1.2 The data controller for this website within the meaning of the General Data Protection Regulation (GDPR) is Maskador GmbH, Rosenfelder Str. 3, 72336 Balingen, Germany, Tel.: +49 7433 2603120, Fax: +49 7433 2603129, E-mail: info@maskador.com. The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

2) Data collection when visiting our website

2.1 When you use our website for purely informational purposes, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the website server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time of access
Amount of data sent in bytes
Source/referrer from which you accessed this page
Browser used
Operating system used
IP address used (possibly in anonymized form)

The processing is carried out in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. However, we reserve the right to subsequently review the server log files should there be concrete indications of unlawful use.

2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the data controller). You can recognize an encrypted connection by the "https://" prefix and the padlock symbol in your browser's address bar.

3) Hosting & Content Delivery Network

AWS CloudFront

We use a Content Delivery Network from the following provider: Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109, USA

This service allows us to deliver large media files, such as graphics, page content, or scripts, more quickly via a network of regionally distributed servers. The processing is carried out to protect our legitimate interest in improving the stability and functionality of our website, in accordance with Article 6(1)(f) GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

4) Cookies

To make your visit to our website more enjoyable and to enable the use of certain features, we use cookies, which are small text files that are stored on your device. Some of these cookies are automatically deleted after you close your browser (so-called "session cookies"), while others remain on your device for a longer period and allow us to save your website settings (so-called "persistent cookies"). In the latter case, you can find information about the storage duration in your web browser's cookie settings.

If any of the cookies we use process personal data, this processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent given, or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.

You can configure your browser to notify you when cookies are set and allow you to decide whether to accept them individually, or to exclude the acceptance of cookies in certain cases or entirely.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Making contact

5.1 Freshchat

This website uses a live chat system from the following provider: Freshworks, Inc., 2950 S. Delaware Street, Suite 201, San Mateo, California 94403, USA

The processing of personal data transmitted via chat is carried out either in accordance with Art. 6 para. 1 lit. b GDPR, because it is necessary for the initiation or execution of the contract, or in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the effective support of our website visitors.
Your data transmitted in this way will be deleted, subject to any conflicting statutory retention periods, once the matter in question has been conclusively resolved.

In addition, further information may be collected and analyzed using cookies for the purpose of creating pseudonymized user profiles. However, this information does not serve to personally identify you and is not combined with other data sets. If this information is personally identifiable, it is processed in accordance with Article 6(1)(f) GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization purposes.

You can prevent cookies from being set by adjusting your browser settings. However, this may limit the functionality of our website. You can object to the collection and storage of your data for the purpose of creating a pseudonymized user profile at any time with effect for the future.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

5.2 Trusted Shops

For review reminders, we use the services of the following provider: Trusted Shops AG, Subbelrather Str. 15c, 50823 Cologne, Germany

We will only transmit your email address and, if applicable, other customer data to the provider on the basis of your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, so that they can contact you with a review reminder via email.

You can revoke your consent at any time with effect for the future by notifying us or the provider.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

5.3 Freshdesk

To process customer inquiries, we use the email ticketing system of the following provider: Freshworks, Inc., 2950 S. Delaware Street, Suite 201, San Mateo, California 94403, USA

When you submit contact requests via email through our website, these are stored and organized in the ticketing system to ensure chronological processing and improve your service experience. You can always check the current status of your request using your individually assigned ticket number.

For the organization and processing of inquiries, personal data, depending on the scope of its provision, but in any case name, first name and e-mail address, are collected, transmitted to the provider, stored there and read.

The legal basis for processing this data is our legitimate interest in the efficient design of our customer service, in answering your request as quickly as possible and in optimizing our service offering in accordance with Art. 6 para. 1 lit. f GDPR.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

5.4 When you contact us (e.g. via contact form or email), personal data will be processed – exclusively for the purpose of processing and responding to your request and only to the extent necessary.

The legal basis for processing this data is our legitimate interest in responding to your inquiry pursuant to Article 6(1)(f) GDPR. If your contact is aimed at a contract, the additional legal basis for processing is Article 6(1)(b) GDPR. Your data will be deleted when it is clear from the circumstances that the matter has been resolved and provided that no statutory retention obligations apply.

6) Data processing when opening a customer account

In accordance with Article 6(1)(b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can find out which data is required for account opening in the input fields of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the above address of the data controller. After your customer account is deleted, your data will be deleted provided that all contracts concluded through it have been fully processed, no statutory retention periods apply, and we have no legitimate interest in continuing to store it.

7) Use of customer data for direct marketing

7.1 Registration for our email newsletter

When you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to send you the newsletter is your email address. Providing any further information is voluntary and is used to personalize our communications with you. We use the double opt-in procedure for newsletter distribution, which ensures that you only receive newsletters after you have explicitly confirmed your consent to receive them by clicking a verification link sent to the email address you provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6 Paragraph 1 Letter a of the GDPR. We store your IP address, which is registered by your Internet Service Provider (ISP), as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later date. The data we collect when you subscribe to the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the data controller named above. After unsubscribing, your email address will be immediately deleted from our newsletter mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes permitted by law, which we will inform you about in this privacy policy.

7.2 CleverReach

Our email newsletters are sent via this provider: CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany

Based on our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provided when registering for the newsletter to this provider in accordance with Art. 6 para. 1 lit. f GDPR, so that they can take over the newsletter distribution on our behalf.

Subject to your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR, the provider also conducts statistical performance analysis of newsletter campaigns using web beacons or tracking pixels in the sent emails, which can measure open rates and specific interactions with the newsletter content. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and analyzed, but not combined with other data sets.

You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider, which protects the data of our website visitors and prohibits its transfer to third parties.

7.3 Shopping cart reminders via email

If you cancel your purchase with us before completing your order, you have the option of receiving a one-time email reminder about the contents of your virtual shopping cart.

The only mandatory information required to send you this reminder is your email address. Providing further information is voluntary and may be used to personalize our communications with you. We use a double opt-in procedure for sending emails, which ensures that you only receive a notification after you have explicitly confirmed your consent by clicking a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6 Paragraph 1 Letter a of the GDPR for sending you a shopping cart reminder. We store your IP address, registered by your Internet Service Provider (ISP), as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later date. The data we collect when you register for our email notification service is used strictly for this purpose.

You can unsubscribe from shopping cart reminders at any time by sending a message to the responsible party mentioned above. After unsubscribing, your email address will be immediately deleted from our mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this scope, which is permitted by law and about which we inform you in this statement.

7.4 Advertising by postal mail
Based on our legitimate interest in personalized direct marketing, we reserve the right to store your first and last name, your postal address and – insofar as we have received this additional information from you within the framework of the contractual relationship – your title, academic degree, year of birth and your professional, industry or business designation in accordance with Art. 6 para. 1 lit. f GDPR and to use it for sending you interesting offers and information about our products by post.
You can object to the storage and use of your data for this purpose at any time.

8) Data processing for order processing

8.1 Insofar as necessary for the processing of the contract for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we process the contact details you provided when placing your order (name, address, email address) in order to personally inform you about upcoming updates within the legally prescribed period, in accordance with our legal information obligations pursuant to Art. 6 para. 1 lit. c GDPR, via a suitable communication channel (e.g., by post or email). Your contact details will be used strictly for the purpose of notifying you about updates we owe you and will only be processed by us to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in fulfilling concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

8.2 Post & DHL Shipping (official)

For shipping preparation, we use the services of the following provider: Deutsche Post DHL Research And Innovation GmbH, Kurt-Schumacher-Str. 1, 53113 Bonn
In accordance with Article 6(1)(b) GDPR, we transmit digital shipping labels containing your delivery information from our order processing system to the supplier solely for the purpose of processing your online order. The supplier then sends these labels to our local printers to enable printing. Data is only shared to the extent that this is actually necessary for processing the order.

8.3 Transfer of personal data to shipping service providers

- German postal service

We use the following provider as our transport service provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany

We will forward your email address and/or telephone number to the supplier before delivery of the goods in accordance with Article 6 Paragraph 1 Letter a of the GDPR for the purpose of coordinating a delivery date or announcing the delivery, provided you have given your express consent during the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6 Paragraph 1 Letter b of the GDPR, we will only forward the recipient's name and delivery address to the supplier. This data is only shared to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the supplier or delivery notification is not possible.

Consent can be withdrawn at any time with effect for the future by contacting the controller named above or the provider.
- DHL

We use the following provider as our transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

Consent can be withdrawn at any time with effect for the future by contacting the controller named above or the provider.
- DHL Express

We use the following provider as our transport service provider: DHL Express Germany GmbH, Heinrich-Brüning-Str. 5, 53113 Bonn, Germany

Consent can be withdrawn at any time with effect for the future by contacting the controller named above or the provider.
- DPD

We use the following transport service provider: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany

Consent can be withdrawn at any time with effect for the future by contacting the controller named above or the provider.

8.4 Use of payment service providers (payment services)

- Amazon Pay

This website offers one or more online payment methods from the following provider: Amazon Payments Europe sca, 38 avenue JF Kennedy, L-1855 Luxembourg

When you select a payment method from the provider that requires you to pay in advance (such as credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number), as well as information about the contents of your order, will be transmitted to the provider in accordance with Article 6 Paragraph 1 Letter b GDPR. In this case, your data will be transmitted exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
- Klarna

This website offers one or more online payment methods from the following provider: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

When selecting a payment method where the provider makes an advance payment (such as invoice, installment purchase or direct debit), you will also be asked to provide certain personal data during the ordering process (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, data on an alternative payment method).

To protect our legitimate interest in assessing our customers' creditworthiness, we forward this data to the provider for the purpose of a credit check in accordance with Article 6(1)(f) GDPR. Based on the personal data you provide, as well as other data (such as shopping cart contents, invoice amount, order history, and payment history), the provider checks whether your selected payment method can be granted with regard to payment and/or default risks.

In addition to internal provider criteria pursuant to Art. 6 para. 1 lit. f GDPR, identity and creditworthiness information from the following credit agencies may also be included in the decision-making process for the application review:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called score values). If score values are included in the credit report, they are based on a scientifically recognized mathematical-statistical method. Address data is among the factors, but not the only one, used in calculating the score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for processing payments in accordance with the contract.
- Mollie

This website offers one or more online payment methods from the following provider: Mollie BV, Keizersgracht 313, 1016 EE Amsterdam, Netherlands

This website offers one or more online payment methods from the following provider: PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg

When you select a payment method from the provider that requires you to pay in advance, your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the contents of your order will be transmitted to the provider in accordance with Article 6 Paragraph 1 Letter b GDPR. In this case, your data will be transmitted exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

When selecting a payment method where we make advance payments, you will also be asked to provide certain personal data during the ordering process (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, details of an alternative payment method).

In order to protect our legitimate interest in assessing your creditworthiness in such cases, we forward this data to the provider for the purpose of a credit check in accordance with Article 6(1)(f) GDPR. Based on the personal data you provide, as well as other data (such as shopping cart contents, invoice amount, order history, and payment history), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

9) Web analytics services

9.1 Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, Google (Universal) Analytics sets cookies when you visit the website. These cookies are small text files stored on your device and collect certain information. This information includes your IP address, which Google, however, shortens by removing the last digits to prevent direct identification of individuals.

The information is transferred to Google servers and processed there. This may also involve transfers to Google LLC, which is based in the USA.

Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics, which is shortened, will not be merged with other Google data. The data collected through the use of Google (Universal) Analytics is stored for two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, Google (Universal) Analytics will not be used during your visit to our website. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have entered into a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information regarding Google (Universal) Analytics can be found at https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google (Universal) Analytics uses the special feature "demographics" to generate statistics about the age, gender, and interests of website visitors. This is achieved by analyzing advertising and information from third-party providers. This allows for the identification of target audiences for marketing activities. However, the collected data cannot be linked to any specific individual and is deleted after a storage period of two months.

Google Signals
As an extension to Google (Universal) Analytics, this website may use Google Signals to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including those related to cross-device conversions. We do not receive any personally identifiable information from Google, only statistics. If you wish to stop cross-device analysis, you can deactivate the "Personalized advertising" feature in your Google account settings. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google (Universal) Analytics, the "UserIDs" function may be used on this website. If you have consented to the use of Google (Universal) Analytics in accordance with Art. 6 para. 1 lit. a GDPR, have created an account on this website, and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.

9.2 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, Google Analytics sets four cookies when you visit the website. These cookies are small text files stored on your device and collect certain information. This information includes your IP address, which Google, however, shortens by removing the last digits to prevent direct identification of individuals.

The information is transferred to Google servers and processed there. This may also involve transfers to Google LLC, which is based in the USA.

Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics and shortened will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to our website. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have entered into a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information regarding Google Analytics 4 can be found at https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special feature "demographics" to generate statistics that provide information about the age, gender, and interests of website visitors. This is achieved by analyzing advertising and information from third-party providers. This allows for the identification of target groups for marketing activities. However, the collected data cannot be linked to any specific individual and is deleted after a storage period of two months.

Google Signals
As an extension to Google Analytics 4, this website may use Google Signals to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including those related to cross-device conversions. We do not receive any personally identifiable information from Google, only statistics. If you wish to stop cross-device analysis, you can deactivate the "Personalized advertising" feature in your Google account settings. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the "UserIDs" function may be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. a GDPR, have created an account on this website, and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.

9.3 Google Tag Manager

This website uses the “Google Tag Manager”, a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).

The Google Tag Manager provides a technical foundation for bundling various web applications, including tracking and analytics services, and for calibrating, controlling, and linking them to conditions via a unified user interface. The Google Tag Manager itself does not store or read any information on user devices. The service also does not perform any independent data analysis. However, when a page is accessed, the Google Tag Manager transmits your IP address to Google, where it may be stored. Transmission to servers of Google LLC in the USA is also possible.

This processing will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. Without this consent, Google Tag Manager will not be used during your visit to our website. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

10) Retargeting/remarketing and conversion tracking

10.1 Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google places a cookie in your browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Further data processing only takes place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads you see on the web. If you are logged into Google during your visit to our website, Google uses your data together with Google Analytics data to create and define target audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to create target audiences. When using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC in the USA.

All processing described above, in particular the setting of cookies for reading information on your device, will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. Without this consent, retargeting technology will not be used during your visit to our website.

You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website.

10.2 Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

We use Google Ads to advertise our attractive offers on external websites using advertising materials (so-called Google AdWords). Based on the data from these advertising campaigns, we can determine the success of individual advertising measures. Our aim is to show you advertising that is relevant to you, to make our website more interesting for you, and to ensure a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on a Google ad. Cookies are small text files that are stored on your device. These cookies typically expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of different Google Ads customers. The information obtained using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. These customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can personally identify users.

When using Google Ads, personal data may also be transferred to the servers of Google LLC in the USA.

Details about the processing triggered by Google Ads Conversion Tracking and how Google handles website data can be found here: https://policies.google.com/technologies/partner-sites

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the browser plug-in from Google available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

To target advertising more effectively to users whose data we have obtained through business or similar relationships, we use a customer matching feature within Google Ads. For this purpose, we electronically transmit one or more files containing aggregated customer data (primarily email addresses and phone numbers) to Google. Google does not gain access to unencrypted data; instead, it automatically encrypts the information in the customer files during the transmission process using a special algorithm. Google can then only use the encrypted information to associate it with existing Google accounts that the individuals have created. This enables the delivery of personalized advertising across all Google services linked to the respective Google account.

Customer data is only transferred to Google if you have given us your explicit consent in accordance with Article 6 Paragraph 1 Letter a of the GDPR. You can revoke this consent at any time with effect for the future. Further information on Google's data protection measures regarding the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/

10.3 Google Ads conversion tracking without cookies

This website uses Google Ads Conversion Tracking exclusively without the use of cookies, which means that the service does not place any cookies on your device at any time.

Instead, your browser's local storage is used to store a unique ID assigned by Google, which enables analysis of your website usage. Certain user information is processed using this ID.

The ID is set when a user clicks on an ad served by Google. If the user visits certain pages of this website, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of different Google Ads customers. The information collected in this way is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. These customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag.

However, you will not receive any personally identifiable information. When using Google Ads, personal data may also be transferred to Google LLC servers in the USA. Details about the processing triggered by Google Ads Conversion Tracking and how Google handles website data can be found here: https://policies.google.com/technologies/partner-sites

If the information collected relates to a person, processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical evaluation of the success of our advertising campaigns.
Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/

10.4 Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, the conversion tracking service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google AdWords). Based on the data from the advertising campaigns, we can determine the success of individual advertising measures. Our aim is to show you advertising that is relevant to you, to make our website more interesting for you, and to ensure a fair calculation of the advertising costs incurred.

Details about the processing triggered by Google Ads Conversion Tracking and how Google handles website data can be found here: https://policies.google.com/technologies/partner-sites

Please note that certain features of this website may not be available or may be limited if you have disabled the use of cookies.
Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/

10.5 Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform from the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

Google Marketing Platform (GMP) uses cookies to deliver relevant ads to users, improve campaign performance reports, and prevent users from seeing the same ads multiple times. Using a cookie ID, Google tracks which ads are displayed in which browser, thus preventing them from being shown repeatedly. Furthermore, GMP can use cookie IDs to track conversions related to ad requests. This occurs, for example, when a user sees a GMP ad and later, using the same browser, visits the advertiser's website and makes a purchase. According to Google, GMP cookies do not contain any personally identifiable information.
Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server.

We have no control over the scope and further use of the data collected by Google through the use of this tool and therefore inform you as follows, based on our current knowledge: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our ads. If you are registered with a Google service, Google can associate your visit with your account. Even if you are not registered with Google or are not logged in, it is possible that the provider will learn and store your IP address. The use of GMP may also involve the transfer of personal data to the servers of Google LLC in the USA.

You can find the privacy policy of GMP by Google here: https://www.google.de/policies/privacy/

11) Page functionalities

11.1 Login With Amazon

On our website, we provide a single sign-on function from the following provider: Amazon EU Sa rl, 38 avenue John F. Kennedy, L-1855 Luxembourg

In addition to data being transferred to the aforementioned provider's location, data may also be transferred to: Amazon.com Inc., USA

If you have an account with the provider, you can use these account details to create a user account or to register on our website.

When you visit this page, this login function can establish a direct connection between your browser and the provider's servers, even if you do not have an account with the provider or are not logged in. The provider then receives the information that you have visited our site. The information collected in this way (possibly including your IP address) is transmitted directly from your browser to a server of the provider and stored there. However, this information is not used to personally identify you and is not shared with third parties.

These data processing operations are carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in a user-friendly and interactive design of our online presence.

By clicking the registration button to register with your account data on our website, the provider will transmit the general and publicly accessible information stored in your account (user ID, name, address, email address, age and gender) to us exclusively on the basis of your express consent in accordance with Art. 6 para. 1 lit. a GDPR.

We store and use the data transmitted by the provider to set up a user account with the necessary information (title, first name, last name, address, country, email address, date of birth), provided you have authorized this information from the provider. Conversely, based on your consent, data (e.g., information about your browsing or purchasing behavior) can be transferred from us to your account with the provider.

The consent given can be revoked at any time with effect for the future.

11.2 Trusted Shops Trustbadge

Our website uses graphic elements from the following provider to display external customer reviews and/or an externally awarded quality seal: Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne, Germany

When you access a page on our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers in order to load the elements correctly. In doing so, certain browser information, including your IP address, is transmitted to the provider.

If personal data is processed in this context, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the optimal marketing of our offer and the appealing design of our website.

In the case of an online order with us, further processing may take place.

Depending on your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, your order information (order amount, order number, possibly purchased product) and your email address will be transmitted in encrypted form to the provider via the Trustbadge after completion of an order in order to verify an existing registration for the provider's services (in particular the "buyer protection") and, if necessary, to enable a new registration.

In the event of an existing registration or in the event of a new registration with the provider for its services (in particular buyer protection), your order information (order amount, order number, purchased product) and your email address will be transmitted to the provider and further processed by the provider in accordance with the contractual agreement pursuant to Art. 6 para. 1 lit. b GDPR in order to grant the services (in particular buyer protection).

We are jointly responsible with the provider for the processing described above in accordance with Article 26 GDPR. The joint controllership agreement can be viewed here: https://help.etrusted.com/hc/de/articles/4402587369105-Vertrag-%C3%BCber-die-gemeinsame-Verantwortlichkeit-nach-DSGVO

11.3 Google Maps API

To enable real-time verification of certain entries in the address form of our online shop's order process for input errors, we use the services of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transferred to: Google LLC, USA

The provider validates the entered address, verifies the spelling, and adds any missing information. For ambiguous addresses, correct alternative suggestions are displayed. For this purpose, the address data you enter is transmitted to the provider, stored there, and analyzed.

This processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the proper recording of the correct address data of the customer for the conscientious fulfillment of our contractual delivery obligations and to prevent problems in the execution of the contract.

The provider processes the affected data separately and does not combine it with other data sets, and deletes it as soon as its status or correctness has been confirmed, but no later than 30 days.

11.4 Google Customer Reviews (formerly Google Certified Shops)

We work with Google as part of the "Google Customer Reviews" program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This program allows us to collect customer reviews from users of our website. After making a purchase on our website, you will be asked if you would like to participate in an email survey from Google.

If you give your consent in accordance with Article 6 Paragraph 1 Letter a GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your shopping experience on our website. Your rating will then be aggregated with our other ratings and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating will also be used for Google Seller Ratings. The use of Google Customer Reviews may also involve the transfer of personal data to the servers of Google LLC in the USA.

You can withdraw your consent at any time by sending a message to the data controller or to Google.

11.5 Microsoft Power BI

For internal visualization of business processes and for customized analyses of economic processes, we use the "Microsoft Power BI" service from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Personal customer data may be subject to visualization and analysis processes and may be prepared for this purpose by Microsoft BI. In this case, Microsoft processes personal data as a data processor bound by our instructions pursuant to Article 28 GDPR and has contractually committed to us to protect this data in accordance with legal requirements.

For this purpose, Microsoft uses state-of-the-art encryption methods and ensures that data processing takes place exclusively in data centers within the EU.

12) Tools and other items

Cookie consent tool

This website uses a "cookie consent tool" to obtain valid user consent for cookies and cookie-based applications that require consent. The cookie consent tool is displayed to users upon visiting the site as an interactive interface, where consent for specific cookies and/or cookie-based applications can be granted by ticking boxes. By using this tool, all cookies/services requiring consent are only loaded if the respective user grants the corresponding consent by ticking the boxes. This ensures that such cookies are only placed on the user's device if consent has been given.

This tool uses technically necessary cookies to store your cookie preferences. No personal user data is processed in this process.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

A further legal basis for processing is Article 6(1)(c) GDPR. As data controllers, we are subject to the legal obligation to make the use of cookies that are not technically necessary dependent on the respective user's consent.

Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

Further information about the operator and the settings options of the cookie consent tool can be found directly in the corresponding user interface on our website.

13) Rights of the data subject

13.1 The applicable data protection law grants you the following rights as a data subject (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective conditions for exercising these rights:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Article 16 GDPR;
Right to erasure pursuant to Article 17 GDPR;
Right to restriction of processing pursuant to Article 18 GDPR;
Right to information pursuant to Article 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent pursuant to Art. 7 para. 3 GDPR;
Right to lodge a complaint pursuant to Article 77 GDPR.

13.2 Right of objection

If we process your personal data based on our overriding legitimate interest as part of a balancing of interests, you have the right to object to this processing at any time, on grounds relating to your particular situation, with effect for the future.

If you exercise your right to object, we will cease processing the data in question. However, further processing remains possible if we can demonstrate compelling legitimate grounds for the processing which override your interests, fundamental rights and freedoms, or if the processing serves the purpose of establishing, exercising or defending legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing. You can exercise your right to object as described above.

If you exercise your right to object, we will cease processing the data in question for direct marketing purposes.

14) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective statutory retention period (e.g. commercial and tax law retention periods).

When processing personal data on the basis of explicit consent pursuant to Art. 6 para. 1 lit. a GDPR, the data concerned will be stored until you withdraw your consent.

If statutory retention periods exist for data processed in the context of contractual or quasi-contractual obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the expiry of the retention periods, provided that it is no longer required for the performance of a contract or for initiating a contract and/or we no longer have a legitimate interest in its continued storage.

When processing personal data on the basis of Article 6(1)(f) GDPR, this data will be stored until you exercise your right to object pursuant to Article 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of establishing, exercising or defending legal claims.

When processing personal data for direct marketing purposes on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object pursuant to Art. 21 para. 2 GDPR.

Unless otherwise stated in the other information in this declaration regarding specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.